Brand design system for best city on earth. Based on iconic city flag. Modular system that flexes to connect all city entities and orgs. Recognized by STA, Cannes, One Show.

While awards for creativity are rewarding, the bigger reward comes from designing a visual identity that’s been embraced by the city and its people,” said Joe Sciarrotta, Deputy Chief Creative Officer, Worldwide. “Long after many of the rewarded campaigns have come and gone, the Chicago Design System will continue to serve the people of Chicago as a beautifully simple, unified municipal design befitting a global city.”